BEHIND THE BRAND

 

Professional nail lacquer brand The Fancy Experiment c/o Fancy Paints was founded by Jasmine Major.

A 24-month long creative process with artist and designer Jahi Kijo Lendor in Williamsburg Brooklyn led to the launch of a nail collection with seven colors.

Inspired by the cultural impact and influence of street-wear and high fashion brands, fine arts, music, mixed in with our own language and day-to-day lives.

All created to have a huge impact in every detail and value of the company in terms of content, packaging and name selection for each color.

Each polish will be suitable for any gender and will allow individuals to be confident enough to express themselves independently through color.

 
Jasmine Major